Recently I watched back-to-back episodes of Daryl’s House on Palladia with a few of my favorite classic rock guitar legends, Billy Gibbons and Joe Walsh. I have to admit that am not a huge fan of Hall & Oats but can appreciate their music and even dig a few of their songs. With all the music options we have today, I have not purposefully played a Hall & Oats tunes but after seeing these two episodes with a few of my guitar heroes, I have a new appreciation for Daryl Hall.

Daryl’s House is a good blueprint for content marketing. The genius behind this show is leveraging the popularity of a big brand with a lesser-known and sometimes less sexy brand. By making it easy for the big names to just show up and do their thing, Daryl’s House is able to easily persuade big names that may be out of his league or music genre to make his brand hipper while elevating both brand’s popularity. This, my friends, is how we all should be creating marketing fodder for our brands. Listen to this podcast and hear how it works. More on content marketing collaboration & syndication: https://www.mintsocial.com/content-marketing/