Craft Brew News – 6/7/19

(courtesy of Brewbound.com)

NFL Allows Players to be Featured in Beer Ads

The National Football League will now allow its players to be featured in beer ads, according to Morning Consult, citing a league email. The news comes months after the NBA and MLB lifted restrictions on active players to be featured in beer ads.

However, the NFL has put restrictions on its players’ participation, including:
only active players can be featured in the ads;
the ads cannot imply players are endorsing the products;
if a company wants to feature more than one player in an advertisement, it must use a minimum of six players in the ad.
players also must be featured in uniform in action shots using “licensed Associated Press” photos.

The NFL also eased restrictions on wine and spirits companies, allowing them to become “official” sponsors of its franchises. Although wine and hard liquor companies will be allowed to use team logos on packaging, they will not be able to use players in their advertisements.

Details of CBA’s Kona Lawsuit Settlement

A month after Craft Brew Alliance agreed to settle a years-long class action lawsuit over alleged “false and deceptive advertising” of its Kona Brewing beer brand, the Portland, Oregon-based craft beer company has detailed the settlement agreement in a May 23 SEC filing.

As part of the agreement, CBA will pay up to $10 to customers without receipts and as much as $20 to those with a proof of purchase. CBA has said it expects to incur costs of $4.7 million to settle the dispute.

According to the original complaint, CBA “intentionally” misled consumers ito believing Kona products are made in Hawaii. Although CBA operates a production facility in Hawaii and produces thousands of barrels on the island, a majority of Kona beer sold in the continental U.S. is brewed at facilities in Portland, Oregon; Portsmouth, New Hampshire; and at an Anheuser-Busch brewery in Fort Collins, Colorado.


Deschutes Brewery Launches New Brand Campaign

(Check out Episode # 42 where we interview Deschutes BrewMaster Brian Faivre)

Deschutes Brewery is attempting to position itself as “the beer of choice in the land of recreational cannabis,” the company said in a press release. The Bend, Oregon-headquartered craft brewery released a series of videos and advertisements earlier this week as part of its new “It Comes with the Territory” campaign.

According to Deschutes vice president of marketing Neal Stewart, the company is “drawing attention to the healthy tension between craft beer and cannabis.”

“People are going to enjoy recreational cannabis, but we want to remind them that this is still one of, if not the best place on Earth to enjoy a beer and Deschutes helped put the craft brewing industry on the map,” he said.

No-Li and Goose Island Butt Heads Over ‘Born & Raised’ Name

(Check out Episode # 25 where we interview Matt Jimenez, Head Brewer at Goose Island China in Shanghai )

The Chicago Tribune chronicled attempts by No-Li Brewhouse founder John Bryant to resolve a dispute with Anheuser-Busch-owned Goose Island, which recently began using the name “Born + Raised” for a new, draft-only ale that is exclusively available in Chicago.

Spokane, Washington-based No-Li has used the “Born & Raised” name for its flagship IPA for the last seven years. He claims No-Li has “first-use” rights to the name. However, his efforts to resolve the issue have been rebuffed by Goose Island leaders.

“I don’t think we should have to give Anheuser-Busch a brand that’s established since 2012,” he told the Tribune.

For his part, Goose Island president Toss Ahsmann said he’s confident the Chicago craft brewery can use the name since No-Li doesn’t own a federal trademark on the name.

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Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH

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