How does something go viral?

How does someone go from zero followers to 100,000? Or even 1 Million followers?

Tik Tok is a land of massive opportunity for creators, but how do you make a viral video there?

And even if you can make a viral video, do you want to?

Today I’m having a conversation with two creators with unique stories, and two very different kinds of Tik Tok audiences.

Kaycee Davidson grew her following in the worst way possible. The way nobody wants to grow a following.

She was an instagram content creator when her boyfriend got diagnosed with Stage 3 Hodgkin’s Lymphoma at the age of 25. She needed an outlet, but didn’t feel that her audience would be interested in that part of her life. Something that is incredibly common for creators. So she started a Tik Tok account under a different name as a way to use her creativity to process what she was going through.

It turns out that 100,000 people were interested in following her story.

Jackson Lee (or JackyVC on Tik Tok) has grown a tik tok following of nearly 800,000 people. He did this the same way a lot Tik Tok creators do it. Trends. Except instead of following trends, he creates them. But how does one go about creating a trend, and more importantly is it worth it. If everyone has followed you for such a superficial reason, is the audience valuable?

Something you might notice about Kaycee, Jack, and Myself is that we’re incredibly different types of people with different backgrounds.

We’ve come together working for a company called Andar who is the sponsor of this show.

This is part one of a three part conversation with Kaycee and Jack, after that we will be continuing to bring creators onto the show to tell their stories and share what they’ve learned along the way.

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Follow today's guests, hosts, and sponsors:

Follow John:
Twitter
Instagram
YouTube

Kaycee
Tik Tok
Instagram

Jack
Tik Tok
Instagram
Spotify

Andar
Instagram

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Special Thanks to today's sponsor, Andar.

You can check out all of Andar’s amazing products at Andar.com

Or if you are a creator yourself, you can join the ambassador program at carryandar.com. And join some of your favorite creators like Daryl Ann Denner, Boss Everline, and (Lewis Hilsentager from) Unbox Therapy who promote incredible products, get awesome perks, and make top tier income promoting Andar.