With 25 years of franchise experience, Jason McReynolds of Franchise Metrics shares experience and insights into how franchisors can create and transform their culture to attract and keep the best franchisees.

At the center of the culture discussion are a few key points:
- How your franchise owners espouse your core values ultimately defines your culture
- Franchisors need to exemplify, communicate, and reinforce these core values to give Zees guidance in How and Why to do things.
- Zees that adhere to the core values tend to perform better
- If you get a critical mass of Zees that adhere to the core values, it creates an aligned culture
- Rebooting company culture takes dogged discipline and patience
- Building and maintaining strong Zor/Zee relationships helps reinforce culture, improve performance, and increases new unit sales

There are a lot more nuggets in there. Enjoy learning from one of the best.