Creating Buzz for CPG Brands with TaleSplash's Amy Jackson

10 de sep. de 2024 · 30m 47s
Creating Buzz for CPG Brands with TaleSplash's Amy Jackson
Descripción

Setting up your CPG brand for success isn’t just about marketing savvy—it’s also about leveraging PR at the right time. In this episode, we are joined by https://www.linkedin.com/in/amyfjackson/—founder and CEO...

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Setting up your CPG brand for success isn’t just about marketing savvy—it’s also about leveraging PR at the right time.

In this episode, we are joined by Amy Jackson—founder and CEO of TaleSplash. Amy shares why time is the most important asset for CPG brand launches and delves into the role of PR strategies and technologies in helping your brand stand out in a crowded marketplace.

We also discuss:
  • Why CPG brands need consistent engagement with journalists and influencers to build authentic buzz and boost brand credibility.
  • How leveraging both traditional journalists and social media influencers can provide a comprehensive PR impact.
  • The importance of early planning and anticipating journalistic needs for successful PR campaigns, especially for large CPG brands.
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Autor Amanda Ashley
Organización Sweet Fish
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