Creating Exciting & Participatory Content as a CPG Brand
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Descripción
Gone are the days when brands rely on TV advertising as their main focus. In today’s market, consumers have a lot of choice in how they consume content. And if...
mostra másToday’s guest, Gaurav Gupta, Chief Marketing Officer & Integration Leader, Kimberly-Clark Softex Indonesia, discusses the changes he’s seen in CPG over the past 17 years and what 2022 and beyond holds.
In this episode, we discuss:
- Major changes in the CPG industry over the past 17 years
- What engagement will look like for CPG brands in 2022 & beyond
- Getting an accurate understanding of the customer & automation
- Keeping up creative assets across regions & markets
To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.
Información
Autor | Sweet Fish |
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