What do storytelling and technical content have in common? You might say absolutely nothing. But what if there was a connection? What if we could create better technical documentation by infusing storytelling techniques? 
 
Alan Porter, Founder and Chief Content Officer of Content Pool, is joining us on the Content Matters Podcast to help us understand how we can use storytelling structures to create better content - technical and marketing - for our customers. 
He will answer: 

• Why is storytelling important for enhancing customer experiences? 
• How do you use the key elements of storytelling (e.g., characters, conflict, resolution) in drafting technical documentation? 
• How does storytelling bridge marketing, sales, service, and tech to create seamless customer journeys? 
• How storytelling will continue to grow and change content strategy and technical documentation processes. 
• Plus, lots of examples where storytelling significantly improved customer engagement and satisfaction. 

About Alan 
Alan Porter is the Founder and Chief Content Officer at Content Pool, a consultancy that helps companies create great customer experiences by leveraging their content. His services span from content strategy, content creation, content operations, to content technology. 

He's an industry thought leader in the enterprise content space with a strong track record in developing new ideas, embracing emerging technologies, introducing operational improvements, and driving business value.

Alan has had senior leadership roles in Content Operations, Product Marketing, and Customer Experience, working for companies like Simple [A], Nuxeo, Hyland Software, and OpenText. 
 

Where You Can Find Alan 

• Website: https://the-content-pool.com/ 
• Twitter / X - @TheContentPool 
• email: ajp@4jsgroup.com 
• Weekly Newsletter - https://thecontentpool.substack.com/ 

 
Additional Resources 

• Storytelling Workshop info - https://the-content-pool.com/workshops/ 
• The 10 Rules of Storytelling applied to Technical Content - https://the-content-pool.com/2013/05/05/10-commandments-of-storytelling-applied-to-technical-content/