Customer Journey Maps: Understanding The Path From Awareness Thru Purchase To Increase Sales | Ep. 7
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Descripción
Have you considered being your own customer? What I mean is look at your business from the perspective of a customer. For example, if you sell your products online and...
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Customer Experience for Dummies | https://bit.ly/3xZR9lU
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Academic Research
Want to uncover more knowledge insights and expand your learning? Here are a few research articles/case studies that connect theory with practice in the marketplace. Note: These articles are highly technical (i.e., the research method, data collection, and data analysis sections). To receive the most benefit, focus on the introduction and the conclusions/findings.
- Managing the Total Customer Experience | https://bit.ly/3yWc6iO
- Understanding Customer Experience | https://bit.ly/3AR1XED
- The Impact of Customer Satisfaction, Customer Experience, and Customer Loyalty on Brand Power | https://bit.ly/37OrbqR
Información
Autor | Institute for Business Success |
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