Customer Personas: How To Attract New Customers To Your Business | Ep. 11
![Customer Personas: How To Attract New Customers To Your Business | Ep. 11](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/0216cbbaa11deea6e4af754b699d264c.jpg)
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Descripción
Getting new customers is essential to the growth and profitability of any business. You can create customer personas that accurately reflect your ideal client by having a thorough understanding of...
mostra másThis is the final episode of our three-part series on Branding. In episode 6, we discussed the impact of the Customer Experience on building trust and increasing sales. Then in episode 7, we explored the importance of the Customer Journey. I encourage you to listen to those episodes as they are a critical part of how to solve the customer acquisition puzzle.
A fictitious representation of your ideal customer is called a customer persona. Although it is based on your experience, study, and data analysis, it is not based on a real person. A customer persona may be generated by using actual consumer information, such as age, gender, education, income, occupation, hobbies, pain points, and habits.
Customer Persona Benefits
- Improved Understanding of Your Target Audience
- Increased Personalization
- Better Customer Segmentation
- Improved Decision-Making and Resource Allocation
Visit the Show Notes for this episode on our website for more information, templates, and resources (https://theknowledgecatalyst.com)
Información
Autor | Institute for Business Success |
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