In this insightful episode, Ryan engages with Michael, a seasoned speaker and ICF-certified executive coach, to unravel the intricacies of building an authentic company culture. Michael shares his wealth of experience, emphasizing the importance of culture as a reflection of lived-out values and behaviors rather than corporate clichés. The conversation explores Michael's innovative approach to cultivating values, involving employees in the process and fostering a sense of ownership. Practical applications, including consistent training and onboarding strategies, emerge as key elements in creating a genuine company culture. Michael candidly discusses the challenges of aligning values making tough decisions for the sake of culture and shares a remarkable retention strategy from his past. The episode concludes with insights into measuring culture through observable behaviors associated with core values, providing a comprehensive guide for leaders navigating the complex landscape of organizational culture.