Desire Power: Your Energizing Forces - The Power of Desire in Achieving Success - William Walker Atkinson - HQ Full Book. 

"Desire Power: Your Energizing Forces" by William Walker Atkinson is a comprehensive exploration of the nature of desire and its profound influence on human motivation, action, and the accomplishment of goals. Atkinson, a key figure in the New Thought movement, dives into the concept of desire as a driving force that shapes not only individual lives but also the evolution of society. Through a thoughtful analysis of desire’s emotional, evolutionary, and psychological components, Atkinson illustrates how readers can harness their inner yearning to achieve success and fulfillment. The book is both a philosophical treatise and a practical guide, offering tools and insights for readers to transform their desires into meaningful accomplishments.


Contents:

**1. Emotive Power**
In this opening chapter, Atkinson explores the concept of *Emotive Power*, which he considers the starting point for all actions and achievements. He asserts that the power of emotion energizes and propels individuals to act, transforming mere ideas or visions into concrete actions. This emotive force is closely linked to desire, providing the emotional fuel needed to turn aspirations into reality. Atkinson emphasizes the importance of recognizing this power within oneself as the first step toward achieving any meaningful goal.
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**2. Desire and Actions**
Atkinson builds on the theme of emotion in this chapter by connecting it to the actions one takes. Here, he explains that all actions stem from an initial desire or need. The relationship between desire and action is paramount; without a clear and strong desire, action tends to wane or become unfocused. He emphasizes the role of desire as the cornerstone of motivation and stresses that understanding this link can empower readers to take intentional, goal-oriented actions. By tapping into the force of desire, people can drive themselves toward their chosen goals more effectively.
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**3.1 The Evolution of Desire**
This chapter takes a step back to examine the roots of desire from an evolutionary perspective. Atkinson discusses how basic desires have evolved to shape human behavior, survival, and the development of civilizations. He argues that our current desires are rooted in these primal impulses and explains that understanding this evolution allows one to see how universal and fundamental desire is in guiding human progress. This insight, he suggests, can provide readers with a greater understanding of their own motivations and how they are influenced by natural and social forces.
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**3.2 The Evolution of Desire - Desire for Reproduction & Love of Offspring**
Continuing with the evolutionary theme, Atkinson delves deeper into specific desires, starting with the desire for reproduction and the love of offspring. He views these desires as central to the survival of humanity and emphasizes their foundational role in shaping human behavior, social structure, and personal relationships. He explains how this innate drive influences family dynamics, social bonds, and the continuity of life itself. By understanding these deeply ingrained desires, readers can gain insight into aspects of their own motivations that may be influenced by subconscious evolutionary instincts.
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**3.3 The Evolution of Desire - Desire for Property & Derived Desires**
In this chapter, Atkinson shifts his focus to the desire for property and material possessions, a drive he sees as another essential force in human evolution. He discusses how the desire for ownership and control over resources has shaped societies and driven technological advancement. Atkinson also explores how derived desires, such as the drive for status, power, and comfort, stem from this foundational impulse. He encourages readers to analyze their own desires in light of these insights, enabling them to discern between desires that serve their long-term goals and those that are simply a product of societal conditioning.
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**4. Attraction of Desire Power**
Atkinson introduces the concept of desire as a magnetic force in this chapter. He suggests that desires, when held with conviction and clarity, have the power to attract circumstances, opportunities, and resources that align with those desires. This “attraction” is not mystical but rather a psychological alignment that influences one’s perception, focus, and behavior. By concentrating on their desires, Atkinson explains, individuals can create a mindset that naturally draws them closer to achieving their goals. He also provides tips on how to amplify this attraction through visualization and mental conditioning.
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**5. Knowing What You Want**
In this chapter, Atkinson highlights the importance of clarity in one’s desires. He argues that many people fail to achieve their goals simply because they lack a clear understanding of what they truly want. Knowing one’s true desires, according to Atkinson, is crucial for mobilizing the energy needed to achieve them. He offers practical guidance on self-reflection and self-discovery, helping readers to identify their core desires and align their goals with their authentic selves. By achieving clarity, readers can focus their energy and resources more effectively.
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**6. Wanting It Hard Enough**
Atkinson discusses the intensity of desire in this chapter, arguing that the strength of one’s desire is often the deciding factor between success and failure. He emphasizes that a lukewarm or half-hearted desire will rarely lead to achievement, as it lacks the emotional force required to sustain long-term effort. Atkinson encourages readers to cultivate a deep and unwavering desire for their goals, suggesting techniques for increasing one’s emotional commitment to their aspirations. This intensity, he suggests, is a crucial element in overcoming obstacles and maintaining focus.
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**7. Paying the Price**
Desire, according to Atkinson, comes with a cost. This chapter deals with the principle of “paying the price” for one’s aspirations, whether that price is time, energy, resources, or sacrifices. Atkinson emphasizes that every goal has a cost and that accepting this fact is essential for achieving meaningful success. He encourages readers to evaluate the cost of their desires and to be prepared to make the necessary sacrifices to reach their goals. This realistic approach to desire empowers readers to pursue their aspirations with a clear understanding of what is required.
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**8. Unconscious Desire**
In the final chapter, Atkinson explores the realm of unconscious desire. He explains how certain desires operate below the surface of conscious awareness, subtly influencing behavior and decision-making. Atkinson suggests that bringing these unconscious desires into awareness can help readers gain greater control over their lives and make choices that are in harmony with their true aspirations. He provides exercises for uncovering hidden desires and integrating them into conscious goals, enabling readers to harness their full motivational power.
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In *Desire Power: Your Energizing Forces*, Atkinson presents a well-rounded view of desire as a fundamental life force, detailing its emotional, evolutionary, and psychological aspects. He offers readers a blueprint for understanding and harnessing this force, enabling them to live more intentionally and accomplish their aspirations. Through this work, Atkinson empowers individuals to tap into the power of desire as a transformative tool, unlocking the potential for a fulfilling and purposeful life.

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