There are a lot of reasons your copy can fall on its face. The majority of these problems have nothing to do with you.

Even the best copy can fail in front of the wrong audience, or when merchant accounts go down, analytics are set up wrong, or technical errors.

When you don't get favorable feedback from clients after running your copy, do this to ensure they give it a chance.

Too many pages of good copy die with piss poor execution. Writing copy is important, yet marketing with copy is critical.

Want to learn more about the factors that impact conversion rates with your copy? This critical insight helps you get more assignments. Join us at https://www.adbriefing.co.uk/newsletter/

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