Susan Onigbinde and Thomas Osume of DODO Design Agency give an overlook into the new podcast series, catering to business and design leaders, strategy and innovation teams around the world. The duo shed light into design as it emerged from being just an aesthetic tool to a strategic tool to driving growth in businesses across the world. They highlight a couple of companies that have leveraged design to grow their business and user base.

Links:

02:06 A brief history of design in Business https://bit.ly/2taChUM
03:36 IDEO’s Influence in Design https://bit.ly/35RYFCt
04:10 D.School Stanford school of design https://stanford.io/2jrHcr2
05:49 Wicked Problems https://bit.ly/1otCwiG
06:14 Apple’s First Mouse https://bit.ly/2EJZrrv
06:16 Google’s Design Sprint https://bit.ly/2C0LjHw
08:39 Airbnb putting users in the centre https://bit.ly/2Ugu0Ze
11:50 Value of Design by Mckinsey https://mck.co/2z10A87
13:32 Duolingo using continuous testing and Iteration https://bit.ly/2uddcHp
19:43 Indra Nooyi Pepsi CEO https://bit.ly/33RxB4A
20:00 Dezeen https://www.dezeen.com/


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