What is the meaning of *Content is king*? In July 1996, Bill Gates wrote an essay titled "Content Is King." He's been profiting off that ever since.

His profits come from selling access to other people's content and advertising. While not as successful as Google with ad revenue, Mr. Gates is still farming content today.

I've got 23 years of message board, and discussion replies in a content vault. That, plus a procedural, turns commentary into content. Writing content is easy.

Especially with AI, anyone can write okay content. Too many people are hung up on the wrong kind of writing. By default, they work as freelancers to search engines.

My focus is campaigns that produce leads and sales. **What's your approach for helping clients understand that copy, not content, is king?**

Do you want to write persuasive copy? Are you a copywriter who wants a million-dollar agency? Join us at https://www.adbriefing.co.uk/newsletter/

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