Today Christina talks about a very important question and that is do you really know what your product is? For those of you that do, congratulations, but for those who don’t, here are some ways to help you define what that might be. The first step in discovering what your product is is to understand and define the steps you have your clients walk through in the beginning. This can include how you greet your potential client, how you list out your services, what they can expect from you, what information is required from them and more. This not only defines your product, but it also shapes what your client will expect moving forward. The hardest part is always being able to say what it is you will be offering and what they will receive in return. This process could be harder for those who provide a service as opposed to an actual product, however all of this information applies to both. After you’ve been able to clearly define your product, the next step is going over the value each step will offer your client. As you know Christina always says pull out a piece of paper and a pen. Begin writing all of this down until you are comfortable with what you’ve come up with. These two steps will truly take you to the next level and will give you and your clients the confidence necessary in moving forward.