Each year the Black Friday shopping event dominates the news and breaks new sales records.
But does this annual consumer frenzy really benefit retailers?
With savvy shoppers expecting huge discounts, and retailers facing massive logistical challenges for fulfilling orders, is it really worth retailers participating? The last quarter of the calendar year – which includes the period from Black Friday to New Year – is generally the most profitable for the majority of retailers. But not all of them emerge as winners from the Black Friday selling period.
There are always lots of mind-boggling questions demanding answers, get these answers right here on One On One With Titi Oyinsan, providing further insight for you.
Olatayo Ladipo-Ajai Regional Manager - West Africa at Infobip says that businesses need to carefully manage the customer journey and ensure that a positive Customer Experience (CX) is maintained during this period. Failing to do so can make or break a brand's reputation.
Here with us to shed more light on how retailers can optimize their online stores for Black Friday and why it is important for them to prepare ahead, is Olatayo Ladipo-Ajai, Regional Manager-West Africa an Infobip.