Doug Wood Looks at 2021 Advertising Legal Issues on the Minds of Marketers
12 de feb. de 2021 ·
36m 2s
![Doug Wood Looks at 2021 Advertising Legal Issues on the Minds of Marketers](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/953c5d3a98dbaf74cc9ec6c16e9cd390.jpg)
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Descripción
Ask Doug Wood what’s on the minds of marketers as they consider advertising legal concerns in 2021, and his answer outlines a broad range of critical topics. He says, “The...
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Ask Doug Wood what’s on the minds of marketers as they consider advertising legal concerns in 2021, and his answer outlines a broad range of critical topics. He says, “The evergreen subjects – media transparency, privacy, data security, ad taxes, and efforts to regulate the influence of the big digital platforms will continue to be in the top ten. As we move forward, commercial production post-COVID will garner a lot of attention as precautions adopted to address the pandemic may become norms and add costs. Digital fraud will also come to the forefront, as well as brand safety. MRC certification efforts will expand; GARM will move forward, and the ANA will make strides in MarTech oversight. As we’ve seen in the past few years, we can expect brands to continue asserting their clout in the industry.”
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Autor | Deborah Malone |
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