Dr. Anastasia Kārkliņa Gabriel believes that brands reflect culture and actively shape societal norms and values. Her new book, Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy, demonstrates how marketers can create programs that resonate effectively with audiences and meaningfully impact society.   

Her book is devoted to helping marketers view culture more critically and act on that cultural knowledge to find answers for their own brands and businesses. Dr. Gabriel says her goal is to enable brands to “ignite cultural innovation and leverage the power of media for good.” Our discussion focuses on the framework of Cultural Intelligence for Marketers, social responsibility, and the future of marketing strategy.