Watch Here: https://youtu.be/F2BN0d4dmn0

About the Guest(s): 
Issac Qureshi is the founder and owner of Bauer, a mergers and acquisitions (M&A) firm specializing in e-commerce. With roots in the banking sector, Issac began his career at Royal Bank of Scotland Group. He was the youngest board member and played a key role in significant acquisitions such as Natwest Bank, Citizens Bank, and Bahambro in the Netherlands. Transitioning into entrepreneurial ventures, Issac established several companies in marketing, property investment, and leisure. Today, his focus includes leveraging his extensive M&A expertise to foster growth in the e-commerce sector through strategic acquisitions and brand development.

Summary:
In this episode of the How2Exit podcast, host Ronald Skelton interviews Issac Qureshi, a mergers and acquisitions expert with a focus on e-commerce. Issac shares insights from his banking and entrepreneurial background, explaining how platforms like Shopify have transformed business operations. He introduces his “four-tweak model” for boosting profitability through traffic, conversion, sales, and cost optimization, offering actionable strategies for scaling e-commerce businesses in today's fast-paced, data-driven market.

Key Takeaways:

• M&A Skills Transferability: The skills acquired in large-scale M&A are highly transferable to acquiring smaller e-commerce businesses, with the main variance being in the volume of documentation.
• E-Commerce Appeal: E-commerce is appealing due to its real-time data availability, which supports rapid business adjustments compared to traditional models.
• Four-Tweak Model: By focusing on four key areas (traffic, conversion, sales, and cost reduction), businesses can significantly enhance profitability across sectors.
• Importance of Branding and Storytelling: The use of effective storytelling and brand positioning can elevate standard products into appealing lifestyle choices.
• Strategic Affiliate and Collaborative Marketing: Building relationships with affiliates and utilizing social media for peer-to-peer marketing can profoundly impact a business’s organic growth and profitability.

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Contact Issac on
Linkedin: https://www.linkedin.com/in/issac-qureshi/
Website: https://bowarr.com/
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-Why IT ExchangeNet?
Since 1998, IT ExchangeNet has created $5 billion in value by selling more than 225 IT businesses in 20 countries. IT ExchangeNet works exclusively with IT-enabled businesses generating between $5M and $30M who are ready to be sold, and M&A decision-makers who are ready to buy. For over 25 years IT ExchangeNet has developed industry knowledge that helps them determine whether a seller is a good fit for their buyers before making a match.

"Out of all of the brokers I've met, this team has the most experience and I believe the best ability to get IT service businesses sold at the best price" - Ron Skelton

The IT ExchangeNet M&A Marketplace we partnered with has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms, and channel partners in the Microsoft, Oracle, ServiceNow, and Salesforce space.

If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential.

Are you interested in what your business may be worth? Unlock the value of your IT Services firm, visit https://www.itexchangenet.com/marketplace-how2exit and complete the contact form.

Our partnership with IT ExchangeNet focuses on deals above $5M in value.

If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.
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▶️E135: Sam Rosati On His Journey From Being A Lawyer To Becoming An Entrepreneur In The ETA Space - https://youtu.be/D2qJOidptRA

▶️E100: CEO Of Flippa Blake Hutchison Discusses Innovations In Buying And Selling Digital Assets - https://youtu.be/R1D5guQU9Z0

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