Earth911 Podcast: Deloitte's Naba Sengupt Says Sustainable Shopping Stays Strong During the Downturn
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Descripción
Four out of 10 shoppers chose sustainable products and services in late 2022 despite the economic downturn. But higher prices are making them think harder and longer about their spending,...
mostra másNaba suggests that consumer demand, especially the rising economic power of Gen Z, is turning corporate priorities toward sustainability. While the progress is often slower than necessary, the momentum is growing. He lays out a 5-point strategy for acccelerating business progress, which involves collaborating with partners and customers to innovate quickly. That progress can lead to lower prices for sustainable alternatives, eventually eliminating the "green premium," the higher cost associated with products with a lower environmental impact. During the conversation, Naba pointed to Deloitte's ongoing tracking of consumer sentiment and spending, which gives a monthly reading on the priorities shaping the marketplace. Tune in for a wide-ranging, important conversation about how consumers can reshape our lifestyles by communicating our priorities to companies. You can learn more about Deloitte at https://deloitte.com/
Información
Autor | Mitch Ratcliffe |
Organización | Earth911.com |
Página web | earth911.com |
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