Earth911.com talks with Ford Seeman, founder of Forest Founders, a tree-planting subscription service working to integrated carbon responsibility in daily shopping and marketing programs, and Righteous Causes, a sustainable business incubator in New York. We talked with him from his home, where trees were falling to the recent hurricane, about planting trees as an everyday activity we support with small contributions. Forest Founders offers $10- and $20-a-month subscription programs that have planted more than 40,000 trees in protected National Park lands in the U.S. We explore how the company will expand and some of the innovations that are necessary to make carbon neutrality a habit, not just an aspiration.

We also discuss the importance of sustainability as a mission for companies today. While the COVID-19 pause in CO2 emissions is still fresh in our minds, Ford offers ideas about how individuals and businesses can act today to reduce their carbon footprint. And we explore how a combination of consumer action, government policy, and enlightened, profitable businesses can turn green intentions into real changes to, and recovery of, the environment. He shares how Righteous Causes is lowering the cost of starting a green company, as well as help entrepreneurs raise early-stage funding to grow a business.