Carbon emissions are piling up every day, affecting the world’s weather patterns, and accelerating climate change. Earth 911 talks with Cool Effect’s Blake Lawrence about how you can offset your carbon emissions inexpensively and with confidence it will remain sequestered. Cool Effect is a non-profit organization that seeks out the highest quality carbon reduction projects globally and assists them in selling their carbon credits to individuals, organizations, non-profits, and anyone who wants to reduce their carbon footprint.

We discuss a few of the organization’s projects, from teaming with American Airlines and Twitter to offset travel emissions to providing low-smoke cookstoves and building homes for families in need in Brazil to prevent local deforestation. One recent project is seeking a better way to usage for pigs’ waste to produce compost for farmers.

Lawrence talks about Cool Effect’s Seller’s Pledge and their promise of transparency to their buyers with a small 9.87% management fee. Cool Effect also helps individuals and businesses offset travel emissions – by car, plane, boat, or at the hotel -- by the hour with easy-to-use calculators.

In addition to the environmental benefits Cool Effect provides, carbon offset purchases are tax-deductible. Check out Cool Effect and consider supporting their projects to reduce your carbon footprints. Visit cooleffect.com to learn more.