Struggling to get your sales and marketing teams on the same page? Look no further than todays episode of TAG! We had the honor of hosting Pam Didner and she really hits the ball out of the park ⚾️ when she outlines the differences between the two departments and she outlines three key strategies on getting these two teams to talk to one another!

On this episode Pam talks to us about:
* The importance of account based marketing
* How budget dictates behavior
* How to leverage both sales and marketing to build better partnerships with your internal stakeholders
* How marketing teams can help sales teams to keep their sales messaging 'on brand'

Pam also covers the fundamental differences in sales enablement in a B2C vs a B2B environment. Pam outlines some tactics and strategies that both can take to make their sales enablement more effective.

Pam Didner is a marketing consultant, writer, speaker and author of 2 books: Global Content Marketing and Effective Sales Enablement. She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. She is strategic in nature and tactical in execution. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporate training and planning sessions. She shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.

We HIGHLY recommend anything Pam does. We have attended her workshops personally and can definitely say there is a reason why she is known as one of the best experts in sales enablement. To get to know Pam or to work with her, check out her site: pamdidner.com or follow her on twitter @pamdidner.

We also highly recommend that you pick up her book 'Effective Sales Enablement'. Seriously. It's one of the best books we have read on the subject.

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