All of our ideas will not work. Some ideas will underperform and not meet expectations, and some ideas will simply bomb. Back in 2016, after significant research and development, David Farmer’s team at Chick-fil-A replaced the restaurant’s classic barbecue sauce with a new one. Despite having success during testing, it was publicly criticized by thousands of loyal customers, and the original sauce quickly returned. In episode 205, Jeff Henderson leads a conversation with David and Shane Benson recapping the experience — what happened, how they responded, and what they learned. Along the way, they will arm you with a toolbox of strategies and principles on how to handle situations where ideas, projects, and products simply don’t go as planned. Welcome to episode 205.