Everything gets hard at some point. There are just different types of hard. Physically, it's hard to work out, and it's hard to navigate a failing body. Relationally, there's the difficulty of uncomfortable conversations or the challenge of fractured relationships. Professionally, we can lead ourselves and our teams through the obstacles of just growing the bottom line or also solving problems that matter. Our opportunity is to choose our version of hard, so the effort put into our work and career is for something that matters. In this episode, Ashley Jones of Love Not Lost shares how she discovered a problem worth solving. However, this conversation also reveals principles we can use to do the same.