Original Air Date: January 25, 2021

To become a strong marketer, you must develop a skill set that extends beyond just “marketing.”

This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills.

This empowers you to be able to bring your vision to life because you are able to execute it every step of the way.

This week’s guest, Wes Kao, has coined a term to perfectly describe this marketer.

She calls this an ‘End-to-end marketer.’

Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.”

During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skill set in today’s marketplace.

Wes Kao has the hands-on experience to back up her insights.

Wes Kao is a marketer who helps B2C brands launch new products and create new categories.

Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L’Oreal, and Gap 👖.

Now she works with CEOs at companies like Poo~Pourri 💩, Outlier.org (from the co-founder of MasterClass) 🎓, Shaftesbury (creators of Slasher on Netflix) 🔪, Professor Scott Galloway 👓, Tandem Diabetes 💉, Morning Brew ☕️, and other incredible clients.

Wes believes that the “best product doesn’t always win. It’s our responsibility to help people care.”

I know that this last line is going to resonate with many of us.

If you are a part of this community, I know you have a product or service that will genuinely empower and transform the lives of your customers.

Our job is to empower you to have the marketing skills that ensure your customer chooses your product over the inferior alternatives.

This week’s episode with Wes Kao is going to offer you tangible steps and tools to make that happen.

Do yourself this favor:

Hit play. :)

P.S.

I highly suggest you check out these two blogs posts from Wes:

https://www.weskao.com/blog/the-rise-of-the-end-to-end-marketer
&
https://www.weskao.com/blog/to-become-a-better-marketer-study-these-non-marketing-topics