In the debut episode of his new podcast, Shane O'Neill of Fruchtman Marketing asks one of the most important, and overlooked, questions about digital marketing for jewelry stores.

For the past decade we’ve been talking about how digital marketing and the move to online has changed how businesses market themselves … but what about how this technology should be changing the jewelry salesperson?

Marketing, specifically digital marketing, is very sophisticated and unless you have in-house people who are well trained, even certified, in things like paid search, SEO, Facebook Advertising, etc., you should leave those efforts to professionals. However, any agency you work with should or will need various assets to help them do their job more effectively and the people you hire can and should be the go-to source.