Do you enjoy making purchases that go toward mission-driven brands by diverse founders?

Our guest, Minette Yu, is the founder of StoreyLine, an ecommerce platform that empowers socially conscious brands and consumers to connect more efficiently through a personalized, experiential marketplace.

StoreyLine is not just an online shop.

Every time you make a purchase, StoreyLine contributes up to 20% of the purchase towards the StoreyLine Fund for under-funded, minority-owned brands.

It also asks brand and community partners to match the donation! You will be able to vote for who receives the grant, so you'll literally be "voting with your wallet."

Minette is a first-generation immigrant, daughter of a seamstress, and the first in her community to go on to Harvard.

Having launched retail tech products her whole career, Minette is passionate about challenging the status quo, elevating under-represented founders and making it frictionless for shoppers to make a social impact with their dollars.

Minette shares the best founder journey stories... including her 2020 MassChallenge Finalist experience, being oversubscribed with her first capital raise (50% women investors!), and launching the StoreyLine Impact Fund.

Please visit StoreyLine to learn more: https://storeyline.co/​

Connect with Minette and StoreyLine via:

LinkedIn: https://www.linkedin.com/in/minetteyu/​ and https://www.linkedin.com/company/stor...​
Instagram: https://www.instagram.com/storey.line/​
Pinterest: https://www.pinterest.com/StoreyLine/​

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com​

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