Taking a recipe and scaling it for mass production, especially when it has a shelf-life, is one of the hardest business models to start.

Our guest, JimmyTay Trinh, is the founder of Naturally Noah’s, a food business providing an array of delicious, vegan instant pho noodle soups.

JimmyTay and his family members were suffering from chronic illnesses and obesity. While they loved consuming pho noodles, JimmyTay knew the instant soups on the shelf were toxic – filled with high levels of sodium and saturated fat.

A former restauranteur who honed his craft at the Culinary Institute of America, JimmyTay knew he could create a healthy, vegan version of pho noodles that would help his family and other folks lead healthier, sustainable lives.

He created a delicious variety of instant pho soups, figured out how to scale the recipes, designed the packaging, secured proper nutritional labeling, beta tested in local stores, learned how to mass produce the recipes, and Naturally Noah’s is now a nationally distributed food product!

Chef JimmyTay shares the BEST advice for food founders, including:

00:00 - Meet Chef JimmyTay!
06:45 - Food accelerator program SKU - https://sku.is/
11:00 - JimmyTay's origin story
14:25 - proving Naturally Noah's value prop
28:00 - the mantra that helped JimmyTay get through the tough days
28:40 - Practice Patience - Stitch that on a Pillow moment!
31:00 - brilliant food product pricing advice
36:00 - funding advice for your food business (thanks Mom!)
44:00 - nutrition label advice
48:05 - founder life - JimmyTay's daughter arrives during Hurricane Harvey - in the car!
52:05 - rebranding a food product line - what's involved: team + brand promise + vision
54:25 - why authenticity is important for your business proposition
57:50 - how entrepreneurship has served JimmyTay
59:00 - best product and ingredient vendor advice for food founders!

To learn more about the delicious instant vegan pho soups at Naturally Noah's, please visit: https://naturallynoahs.com

Connect with JimmyTay and follow Naturally Noah's:
LinkedIn: https://www.linkedin.com/in/jimmytayt...
Twitter: https://twitter.com/eatnaughtynoahs and https://twitter.com/JimmysJourny
Instagram: https://www.instagram.com/naturallyno...
Facebook: https://www.facebook.com/NoahsPhoNood...

SOSV - https://sosv.com/invest/

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande Lyons
http://andelyons.com
#adviceforscalingafoodbusiness #veganphonoodlesoup

ANDELICIOUS RESOURCES:

For more DIY startup advice, please subscribe to my Newsletter, Let’s Stick Together – because it takes a village to raise a business: http://bit.ly/AndeliciousNewsletter

JOIN STARTUP LIFE LIVE MEETUP GROUP
Get an alert whenever I post a new show!
https://bit.ly/StartupLifeLIVE

AGORAPULSE
My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17

STARTUP DOX Do you need attorney reviewed legal documents for your startup? I'm a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order.

If you resonate with the show’s mission of amplifying diverse voices while serving first-time founders around the world, please consider supporting Startup Life Live with your sponsorship via Patreon. Go to my website and scroll down to the sponsor buttons – thank you! https://andelyons.com.

STREAMYARD OVERLAYS AND GRAPHIC DESIGN
Nicky Pasquier
https://www.virtuosoassistant.co.uk/
Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list...

Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist


GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI
https://bit.ly/StartupLifeOtter

CONNECT WITH ME ONLINE:
https://andelyons.com
https://twitter.com/AndeLyons
https://www.facebook.com/StartupLifew...
https://www.linkedin.com/in/andelyons/
https://www.instagram.com/ande_lyons/
https://www.pinterest.com/andelyons/
https://angel.co/andelyons
TikTok: @andelyons