In this episode, I discuss the International House of Pancakes and offer my strategy for making it more profitable and larger than Starbucks. Imagine a parallel universe where the iHOP founders decided to split the franchise into a smaller "coffee-focused" division while also keeping the flagship iHOP brand. What if the founders also decided to sale iHOP K-Cups ain grocery stores. I examine all these options and more!

If you like this episode, please check out my book, Guerrillapreneur: Small Business Strategy for Davids Wanting to Defeat Goliath, available on Amazon, Barnes & Noble, and iTunes Bookstore, and more.
https://www.amazon.com/dp/B00BR9YNWO/ref=cm_sw_em_r_mt_dp_U_vHAaDb4MP6K8P

If you like The Strategy Doctor Podcast, then you might also like my other three business podcasts:
1. Guerrillapreneur: The Art of Waging Small Business Warfare (Mastermind Interviews with Entrepreneurs, Consultants, and Business Mavericks) - https://www.spreaker.com/show/guerrillapreneur-podcast

2. Gigging: Everything and Sharing Economy (news and predictions about the Sharing Economy) - https://www.spreaker.com/show/gigging-everything-sharing-economy

3. Career Coaching Xs and Os (career advice for the executive seeking the corner office) - https://www.spreaker.com/show/careercoaching-xs-and-os

If you like this episode, please subscribe to this podcast and leave us a comment. Please share this episode with your colleagues. Follow us on Twitter @ceyeroconsltg and Instagram and Facebook @ceyeroconsulting. Please find us on the web at https://www.ceyero.com.

Need help developing a business pitch for your startup or small business? Check out my online course "How To Develop A Winning Business Pitch" https://ceyero-consulting-eschool.thinkific.com/courses/how-to-develop-a-winning-business-pitch. The course is only $39.00.

P.S. iHOP if you want to know more about Phase 3, please set up a 30-minute free consulting session at https://www.ceyero.com/