What happens when a Greek yogurt product founder has two beloved pets with digestive track challenges?

He creates a probiotic-based pet food company!

Basel Nassar is the two-legged creator of Boss Nation Brands Inc., a line of innovative pet products that promote gut health through probiotic and prebiotic nutrition.

Nassar’s best friends and loyal followers, a 170 pound Rhodesian Ridgeback dog and an 11 pound Siamese Lynx cat, were his inspiration for founding Boss Nation Brands Inc. with the Boss Dog® Brand and Boss Cat® brand pillars.

The company, founded in late 2018, has grown leaps and bounds since inception. Nassar is proud to say that when you stand in the center of a pet store you will be able to see his products in every segment of the pet store.

Nassar graduated from Central Washington University with a Bachelor of Arts degree in Business Administration and a minor in Economics. His first job out of college was in an investment and operational role at KFC, where he took sales from 285th nationally to 18th in the nation. A few years later he ran a Seattle bakery which ended up supplying Starbucks their baked goods, making the bakery an overnight success. Soon after, the entrepreneur decided it was time to make a career path for himself rather than working for others. A chance meeting with two other Greek business owners was the start of a new venture called Greek God’s Yogurt which they sold in 2010.

The Seattle-based businessman is obviously a huge pet lover, but also a staunch supporter of animal welfare nonprofits. He has sponsored adoption events all over the United States, which has helped hundreds of cats and dogs find new loving homes.

Here's the video Basel mentioned during our conversation - it's wonderful!
https://www.youtube.com/watch?v=k2rdP...

To learn more about this awe*mazing pet food brand, visit: https://bossnationbrands.com

Follow Boss Nation Brands on social:
https://www.facebook.com/bossdogbrand
https://www.instagram.com/bossdogbrand/ - the photos are so adorable!!
https://twitter.com/bossdogbrand

00:00 - Meet Basel and Boss Nation Brands
05:32 - What compelled Basel to become an entrepreneur and leave paycheck + benefits behind
10:00 - the barriers to entry in the pet food industry
21:00 - why you should focus on branding and marketing and outsource manufacturing
23:00 - customer acquisition in the pet food industry
27:00 - outstanding founder advice for any industry - thank you Basel!!
32:00 - top tips you need to know to launch a pet food brand
40:00 - why pet food brands need to focus on brick and mortar vs. online

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥

Ande Lyons
http://andelyons.com
#videochannelforstartups #howtolaunchapetfoodbrand #probioticsforpets

Ande Lyons
http://andelyons.com

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