In this episode, Alissa McDonald discussed the key differences between email marketing and social media marketing. She also explains the fundamental building blocks of an effective email marketing strategy . Alissa McDonald is a former teacher and marketing strategist who has helped thousands of business owners build a business that feels totally doable. She's passionate about helping educators make the extra income they deserve by setting up simple marketing funnels, so they can make more sales with less time. Alissa is the founder of Teacher Hustle University, a program that gives educators the training, tools, and resources they need to market their business with ease. She also recently founded an Edtech company called PopPD where she and he co-founder are building an interactive learning workspace for K12 educators.   Resources Mentioned: Use code ELITE40 for $40 off Work with Alissa Teacher Hustle University PopPD   Connect with Alissa on Social Media: Instagram   Connect with Rachel on Social Media: Elite Edupreneurs Instagram