The current tea market is boring, stiff and whitewashed.

Our guest, Shanae Jones, founder of Ivy’s Tea Co., believes the holistic health beverage industry should reflect all cultures, all people. Not just those who are blond or do yoga.

Ivy's Tea Co. is a pop culture and Hip-Hop inspired holistic brand that provides herbal tea and herb-infused sweeteners for the culture. The teas and honeys are small batched and handmade with ingredients that are locally-sourced whenever possible.

Ivy’s Tea Co. focuses on bringing minorities to the holistic health industry, especially those who reflect the holistic health traditions currently underrepresented in the industry. With diversity and inclusion at its core, it proudly supports African-American, Latinx, and the LGBTQIA community.

Buy From a Black Woman - visit Ivy's Tea Co. here and use code ANDE at checkout for 15% off: https://www.ivystea.com/

Follow Shanae and Ivy's Tea here:

Instagram: https://www.instagram.com/ivysteaco/
LinkedIn: https://www.linkedin.com/in/shanaedidgood/
Twitter: https://twitter.com/ivysteaco
YouTube: https://www.youtube.com/channel/UCLYP3EAZcJ8j2Du6Sgtil7w/featured

Learn more about and subscribe to Buy From a Black Woman here: https://www.buyfromablackwoman.org/

00:00 - meet Shanae Jones
07:17 - Buy From a Black Woman Month - Shanae shares how this wonderful organization helped her get started with grant funding
10:40 - Shanae's launch story - how entrepreneurship found Shanae
15:34 - why herbal tea lights Shanae up
20:21 - why Ivy's Tea is hip hop culture inspired
31:40 - why loose leaf tea is so much better for your body and your mind
36:00 - trademarks 101 for startups
41:00 - why Trap China
47:00 - leveraging what Big Brands do
49:33 - customer acquisition strategies
53:50 - how Shanae's dog has helped her stay grounded as a founder
55:28 - how entrepreneurship has served Shanae, both personally and professionally

Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers!

Ande ♥

Ande Lyons
http://andelyons.com
#trapchina #inclusiveherbaltea #holistichealthbeverage

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