Ep. 359 - Eric McKenzie (VP of Ticket Sales, San Diego Padres)

The Tao of Sports Podcast – The Definiti

Ep. 359 - Eric McKenzie (VP of Ticket Sales, San Diego Padres)

9 de jul. de 2014 · 52m 48s

Descripción

The San Diego Padres are performing one of the more dynamic changes to ticket sales during the modern era, adopting a fan membership model which is typically in sports clubs...

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The San Diego Padres are performing one of the more dynamic changes to ticket sales during the modern era, adopting a fan membership model which is typically in sports clubs overseas, but also adding their own sales focus mentality to the measure. Eric McKenzie discusses the ins and outs of this new process, as well as how the adoption has gone from a season ticket to a fan member in the mind of the fan being sold on the conversion. McKenzie also talks about the late Tony Gwynn, and his impact on San Diego sports. Twitter: @JEricMcKenzie

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