Brandy Mills has worked within the sports marketing space for some time, trying to activate sponsorship for an Ice Arena, International Raceway, and now, Boxman Studios. Mills shares her insights into building bigger brand activations through sponsorships, as well as her thoughts on what doesn't work within the space. In a time when corporate sponsorship is at a crossroads as to what to do to activate its product, Mills believes her work with Boxman Studios can help cause a significant, positive separation within the gameday space with a unique product found nowhere else in the world. Twitter: @BrandyMills_