EP. 40 - Solo Marketer Playbook for Vertical SaaS with Sam Kuehnle of Loxo | Scrappy Playbooks
![EP. 40 - Solo Marketer Playbook for Vertical SaaS with Sam Kuehnle of Loxo | Scrappy Playbooks](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/a2282155be9755ceecddaa1fe6288cf8.jpg)
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Descripción
In this episode, host Mason Cosby interviews https://www.linkedin.com/in/samkuehnle/, VP of Marketing at https://www.linkedin.com/company/loxo/, a recruitment software company. They discuss the strategies and tactics Sam used as a solo marketer to...
mostra másKey Discussion Points:
- Building the foundation by focusing on operations, data, and optimization first before scaling demand gen efforts (00:07:13)
- Using minimal tech stack - website, native ad platforms like LinkedIn and Facebook, HubSpot for reporting (00:06:06)
- Creating macro content via podcast and repurposing into micro content for multi-channel distribution (00:15:40)
- Changing BDRs from nuisance to advisor by leveraging product signups (00:19:07)
- Ruthlessly prioritizing as a solo marketer and figuring out whether to DIY, outsource or hire (00:24:02)
Información
Autor | Mason Cosby |
Página web | - |
Etiquetas |
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