Ep. 408 - Mark Drosos (CEO, Lodestone Social Media)

The Tao of Sports Podcast – The Definiti

Ep. 408 - Mark Drosos (CEO, Lodestone Social Media)

31 de oct. de 2014 · 31m 2s

Descripción

While the words "fan engagement" are thrown around quite a bit by other social media companies, Lodestone appears to have a finger on the pulse of what fans want to...

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While the words "fan engagement" are thrown around quite a bit by other social media companies, Lodestone appears to have a finger on the pulse of what fans want to engage with. Lodestone CEO Mark Drosos chats about the difference between engagement and actually engaging fans, and there is a wide chasm in the two styles. Drosos speaks about some of the issues surrounding social media, as well as the misunderstanding of how to fully embrace a fan-first approach to developing an omni-channel platform strategy. Twitter: @MarkDrosos

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