Mason Cosby presented at the Demand Gen Summit 2023, on a 30/60/90 day demand gen strategy with no paid ads.

In your first 30 days audit to figure out what content is worth saving and repurposing. Not developing an effective referral program and a champion program is a huge miss because there are clear champions in the customer base of every company.

Podcasting is one of the best ways to get people out in the market and identify what your company stands for and to communicate that at scale.

Leaders are spending too much time teaching deal coaching instead of skill development.

Right now, budgets are being scrutinized, and the way in which you cut through the noise and drive revenue growth is focusing on a very specific market.

”What you are trying to do is actually get people out in the market and identify what does your company stand for and how do we communicate that at scale, I think podcasting is one of the best ways to do that.”

“The other thing that we all know, SME involvement is critical when it comes to demand gen and I’ve yet to ever meet a CRO or rev ops professional that wants to make a blog, but they are really happy to get on podcasts to talk through the things that they are passionate about. What you can do is use this niche podcast tour to capture the original thought leadership that you can use for repurposing.”