EP 54: Sustained Marketing Success with WD-40's Garry Ridge
21 de abr. de 2019 ·
33m 36s
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Descripción
EP 54: Sustained Marketing Success with WD-40's Garry Ridge In Episode 54, Tyler is joined by WD-40s Garry Ridge, and the pair of CEOs geek out on all things branding,...
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EP 54: Sustained Marketing Success with WD-40's Garry Ridge In Episode 54, Tyler is joined by WD-40s Garry Ridge, and the pair of CEOs geek out on all things branding, marketing, and leadership. Garry provides enlightening insights around leveraging a brand's culture for sustained marketing success. Tyler and Garry go on to discuss the changing retail landscape, customer education, and the biggest skill set marketing leaders seem to lack today. Garry also touches on WD-40's international marketing insights and how marketing leaders can drive employee engagement. Before the interview, Tyler and Jen discuss Google's addition of short URLs for Google My Business listings and the ensuing land grab as marketing leaders race to secure their preferred URLs, such as g.page/fidelitas. Join Tyler, Jen, and Garry in episode 54's deep dive into sustained marketing and branding success. Timestamps 00:00 - Intro 01:40 - What’s in the News 06:15 - Featured Guest | Garry Ridge 07:25 - Marketing Tips for Employee Engagement 08:22 - Senior Culture 10:40 - Product Innovation 12:45 - International Marketing Strategy 14:35 - Global Customer Research 18:19 - WD-40 Brand 20:00 - Agency Relationships 21:00 - What’s Working for WD-40 22:19 - Educating Customers of WD-40 Uses 24:35 - Skill sets Marketing Leaders are Lacking 26:32 - Tips for Media Interviews 29:33 - How to Maintain Brand Success 31:15 - Garry's Key Takeaway 32:05 - Outro Featured Guest | Garry Ridge LinkedIn In the News Google My Business New Feature Lion’s Share Marketing Podcast Learn More About Tyler www.tylersickmeyer.com Need Marketing Help? www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes
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Autor | Fidelitas Development |
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