In this episode, Anj Bourgeois speaks with Mason Cosby about the fundamentals of account-based marketing (ABM) and what it means to have a scrappy ABM approach.

They also discuss the rise of outbound strategies for immediate sales activation, the power of podcasting for career acceleration, and why a holistic view of business growth is necessary in today's market.

Mason shares insights from his personal experience with the Marketing Ladder podcast and how it has helped him build relationships with thought leaders in the industry.

If you're looking to improve your ABM strategy or learn more about the latest growth strategies, this episode is for you.

Learn more about Mason by checking out his LinkedIn at https://www.linkedin.com/in/masoncosby/