Named one of Inc. Magazines Top 100 Female Founders of 2020, Colette Courtion is a distinguished and award-winning consumer marketer, inventor (24 issued patents), and business leader steeped in brand building, marketing, strategic planning, and finance with leading consumer product, retail, and medical device companies.

She is the founder of Joylux, the leading menopausal intimate health company with Halle Berry, the acclaimed actress and menopause advocate, as an investor, brand ambassador and co-developer of products.Prior to founding Joylux, she founded and lead two other VC-backed aesthetic companies. She was also a marketing executive with Starbucks responsible for launching and growing the Starbucks Card and Customer loyalty program into a multi-billion-dollar business. 

In this episode, Colette shares the good, the bad and the shocking on her founder journey. Tune in to hear more about:

1. The origin story of a pathbreaking startup
2. How to validate the market opportunity when it's never existed before
3. How to break old barriers and blaze new trails - the founder's way
4. The quick primer on FDA approvals, and the role of luck and ingenuity
5. When life hands you a pandemic, turn it into profits
6. How to think strategically about your IP strategy
7. How to sell your startup to investors when they don't want to hear about the problem, and still win!
8. How to keep investors happy without losing your mind
9. How to hitch your wagon to a star

and much more!