EP 84: Crafting a Better Social Media Strategy with Minted’s Leah Randall In Episode 84, Tyler and Jon begin with an interesting bit of news out of Amazon. They continue to explain how Amazon's strategy of trying to reduce sales to deal with high demand is hurting third party sellers. They go on to discuss the benefits of having independence from sales platforms and diversifying your revenue streams as a brand. Jon makes a good point that while it may seem Amazon’s decision is in response to some “first world problems”, it actually is a move meant to benefit customer experience as a whole.    Then Tyler introduces Minted’s Senior Social Media Strategist, Leah Randall. She details her experience with multiple household brands, including Uber Eats and Hilton, and dives into her diverse set of experiences in marketing to different demographics.   She goes on to make the point that authenticity is critical in marketing to these communities. She also recommends the utilization of all social media channels in today's age, given that you have a solid plan in place. Without proper engagement, your audience will lose interest.   After much more engaging discussion Leah leaves us with an awesome quote stating, “Content is king but distribution is queen and she wears the pants”, enforcing the importance of quality over quantity in the world of social media marketing.   Then Jon shares some words of Twisdom from Heather Monahan which reminds marketing leaders and business owners not to dwell in the climate of today but look to the future for the opportunities that will come out of the current global crisis.   Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line!   Timestamps   00:29 - Intro 00:59 - In the News: Amazon's New Strategy 08:02 - Interview with Leah Randall 08:14 - What is Minted? 09:33 - Working With Big Brands 12:14 - How Social Media Strategies Differ Industry to Industry 16:27 - The Changing Social Media Marketing Landscape 18:57 - What Marketing Channels are Most Important to Minted 20:43 - How Minted Measures Return on Investment 22:52 - Using Paid Ads to Grow Minted’s Social Presence 27:06 - Leah's Favorite Software/Tools 29:41 - When To Post to Social Media 33:15 - Audience Targeting 36:05 - Favorite Social Media “Hack” 37:39 - Busting Social Media Myths 42:06 - Key Takeaway 43:27 - Words Of Twisdom 48:29 - Outro   Featured Guests | Kyle Lacy LinkedIn Minted What's In the News  Amazon's Newest Strategy | Getting You To Buy Less Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes