In this episode of Audience Growth School, host Dan Sanchez interviews Mason Cosby about his successful podcast, The Marketing Ladder.

Mason shares his strategies for connecting people through the podcast, leveraging LinkedIn, and building a loyal audience.

He also discusses the value of deep relationships and the impact of the podcast on his career.

Timestamps:
[00:02:05] Podcast focuses on marketing careers and ABM.
[00:04:30] LinkedIn: 16K followers, 80 downloads/episode, 250 dedicated listeners.
[00:08:23] Delicate balance on LinkedIn for career professionals.
[00:11:49] Podcast host grew audience through engagement and tagging.
[00:16:32] Connecting people through podcasts for mutual benefit.
[00:21:24] LinkedIn notifies me when guests post, allowing engagement. I focus on building relationships with guests.
[00:23:36] Building audience, trust, and achieving business goals.
[00:26:31] Personalized engagement deepens connection and retains audience.
[00:33:04] Early traction requires unscalable personal messages, handwritten cards.
[00:34:31] Taking the next step in marketing consulting.
[00:39:55] TV show changed lives, transitioning for audience.
[00:43:51] Podcast audience leads to career growth and opportunities.
[00:49:32] Takeaways: personalized messaging, staying in touch.
[00:50:57] LinkedIn to launch new show on scrappy ABM, adding consultants and developing playbooks. Scrappyabm.com will be main resource hub.