Next up in our passport pods for Series 5, we are joined by Amanda Christovich, a sport’s business reporter with Front Office Sports, to discuss the record growth of the NCAA Women’s March Madness.

From viewership and media rights to the evolution of the women’s game and the currency of our female players particularly as Aussie representation increases in US College hoops.

Increasing coverage by ESPN and international distribution has seen viewers contribute to the remarkable growth of women's college basketball creating an undeniable value proposition for the women's game at both the college level in the NIL era as well as the WNBA.

A Columbia School of Journalism graduate, Amanda is one of the leading reporters on the business of womens basketball at Front Office Sports, shining a light on the financial transparency of the sport, in her own words ”it became one of the biggest stories that no one could ignore.”

We’re grateful to Amanda in sharing a fascinating insight into the NCAA womens league, its value, the ripple effect to the pro leagues and most importantly a glimpse into the potential of women’s hoops for professional athletes.

Enjoy!

Read more from Amanda at Front Office Sports: https://frontofficesports.com/author/amanda-christovich/

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