Host Ben Rice travels to Sunnyvale, CA, to sit down with Japanese-Brazilian Japas Cervejaria's co-founders Maira Kimura (brewer), Yumi Shimada (creative director), and Fernanda Ueno (brewer), plus Beerternational co-founder and CEO Pooah Alon, after a day of complete madness as a part of the Japas & Friends Celebration, which celebrated their collaboration with Tetra Hotel in Sunnyvale.
We talked about their current attempts to infiltrate the U.S. market with Beerternational's help (10 states and counting), the insanity of their promotional trip to introduce their product, and their focus on blending their Brazilian and Japanese roots when crafting their beers.
Plus! Intertwining their past and present to build their future, Brazil's prohibitive craft beer pricing (the answer shouldn't surprise you), an exciting use of cacao, and their very special Maru series of beers, which honor the 110th anniversary of Japanese integration to Brazil (I won't spoil the full story they uncovered)! All this and more, on episode 166 of Barley & Me.
Find out more about Japas Cervejaria (including where to find their beers) at japascervejaria.com or on IG @japascervejaria
Learn more about Beerternational, their brands, and their methods, at beerternational.com!
Visit tetrahotelsv.com for reservations and more info on what Tetra Hotel is bringing to your travel/accomodations.
Barley & Me can be found across social media @barleyandmepod. Email questions/comments/concerns/guest ideas/brewery ideas to barleyandmepodcast@gmail.com or barleyandmepod@gmail.com
Ben is also posting #Chugs4Charity videos semi-regularly on Instagram (@barleyandmepod), to help raise funds for various local and national charities with goals of making our world a better place. You can Venmo Ben ($comedianbenrice) or hit his PayPal (@barleyandmepod) and all money will go to support the NAACP, ACLU, Black Lives Matter, and other civil rights helpers. Charities will change with the times and as emergencies arise. But the point is: all donations will go to help those who need it.
It's now been over a year since Brienne Allen's revelations about the beer industry's treatment of women and minorities. If you have stories about change (or lack thereof), please submit them (anonymously if you wish) and your story may be featured on a future episode. Simply go to https://forms.gle/2QNebCn7NHHjsEbg6
Intro Music: “Functional Alcoholism” by Be Brave Bold Robot (@bebraveboldrobot)
Interstitial Music: "JamRoc" by Breez (@breeztheartist)
Logo by Jessica DiMesio (@alchemistqueen)