In this episode we’re joined by Carl Reader from D&T Chartered Accountants in the UK.

Carl is quite different to your normal practice owner and as you’ll hear in this episode he didn’t actually start out in accountancy as many others do. He describes his role at D&T as the ‘chief story teller’ where he spends a lot of his time building his personal brand as well as the brand of his practice. He’s written multiple books and is featured in national press almost on a weekly basis.

In this episode Carl had some incredible secrets to share around marketing, and also around hiring non-accountants to work in the practice.

This episode is absolute gold dust so grab yourself a pen and paper and enjoy!