Mike Linton is a five-time CMO and widely published author. In a decorated career to date, Mike has led marketing at heavyweight brands such as eBay, Best Buy, and Farmers Insurance. In this episode, Mike explains why companies often have it wrong when they conclude they need ‘better marketing’. He also explains his famous marketing martini analogy – it’s all about feelings and values! Tune in below to hear from an impressive marketing leader that has helped build great brands, businesses, and people.