If you'd like to sell, you have to know all about your ideal customer. Pat talks with Premier Success Coach Michelle Guajardo about marketing and audience targeting and we visit with eWomen Network Managing Director for Madison, WI Terri Yanke. Terri is an event planner by trade and she pulls back the curtain on some event secrets that will help you engage potential customers and increase your sales. She also shares some tips on virtual events!

Resources:

Connect with Michelle Guajardo
Website: www.theconsciouslibrary.com

Connect with Terri Yanke
Website: www.eventfuladvantage.com

Be on the show! Learn more about the podcast and apply to be a guest on the show home page: liftasweclimbpodcast.com

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About the Host: Pat Miller, The Idea Coach is also an eWomen Network Premier Success Coach. He offers Coaching, Classes and Community for driven entrepreneurs to improve their marketing and increase sales. Identify your best customer and capture their attention so you can Stand Out and Sell with the help of his battle-tested experience after 20+ years in the radio industry. Learn more about Pat at PatMillerIdeaCoach.com or use one of your 30-minute FREE eWomen Network discovery calls. Book your call at eWomenNetwork.com