Hosts Liz Lawless and Russ Johns welcome prolific author and lead counsel for the biggest publishing case in the world Mike Farris (follow www.amazon.com/author/mikefarris)

Host Liz Lawless shares today’s Launching Secrets = 3 activities you should consider before publishing and especially launching your book:

1. Have a Promotion Plan
2. Create a Street Team
3. Set up at least one Social Media account and create some graphics with your book cover with the link to buy

Host Russ Johns interviews #1 Amazon Best-Selling Author Mike Farris about his publishing journey which started many years ago and which he continued on the side while practicing as an Attorney. The author of 16 books and some screenplays, his most recent book might be closest to his heart.
This book “Forty Hours” tells the story of his father’s small airplane crash and how he survived forty hours in the Big Thicket of East Texas in January.

Mike wrote the story from his Dad's point of view and shares some interesting conversations throughout the forty hours. Although a departure from Mike's legal thrillers and other nonfiction books, this story captures the reader all the way to the end.

Also, Mike was lead counsel, in the most prominent publishing case in history, for the plaintiff in what has become known as the"Fifty Shades of Grey" lawsuit (Jennifer Lynn Pedroza v. Amanda M. Hayward and TWCS Operations Pty. Ltd. in the 153rd District Court in Tarrant County), which resulted in a plaintiff’s judgment, following a jury trial, more than $13.2 million (which includes pre-judgment interest and attorney’s fees).