"I Am Sorry." For some, those are three of the most challenging words to say. Why is it so hard to apologize when we have wronged or offended someone, like a family member, friend, or work colleague? Is it a vulnerability issue? Do you feel like you are being judged if you apologize? Are you afraid of what will happen as a result of the apology?

Ken invites Zach Lewis back onto the podcast digs into why so many of us seem to struggle with apologizing, the key strategies worth highlighting when crafting a quality apology, and how a good apology gone wrong may do more harm than help when it comes to the Art of Apology.
 
Zach Lewis is the founder and CEO of Reach Creative Media, a digital media content creation company in North Texas. He and his colleagues have been creating podcasts, videos, advertisements, graphics, social media, and more for over a decade for clients in all avenues of media, including radio, television, film, and online. He is driven by a tenacious desire to create, collaborate, and craft stories that teach, humor, and inspire people all over the world.

Show Highlights:

•  What steps are needed for a good apology?
•  What are the risks of apologizing?
•  What are the risks of not apologizing?
•  What are the benefits for apologizing?
•  Why is apologizing challenging?

Resources: 

Connect with Zach Lewis:

Website: https://reachcreativemedia.com
Facebook: https://www.facebook.com/ReachCreativeMedia
Twitter: https://twitter.com/applezachintosh

Connect with Ken: 

Website: https://kenjenkinsllc.com
Facebook: https://www.facebook.com/KenJenkinsLLC
Twitter: https://twitter.com/kenjenkinsllc
Find Ken’s Book, Resilience: Stories of Courage and Survival in Aviation Disasters, at https://amzn.to/3Me2pUl